/notables/2011/07/laurens-first-and-goal

Facebook fans lead to big donation

Division III Otterbein recently hosted a Lauren's First and Goal camp for 400 athletes from 14 states. 
Otterbein athletics photo 

Following up on a successful social media experiment with the #whyd3 discussion on Twitter, D3sports.com decided to do something on Facebook. How many Facebook likes could we get for D3football.com in a 24-hour period? We made one simple announcement on Facebook and Twitter that we would donate $1 to charity for every new Facebook fan.

Turns out the number was quite large. We launched the 24-hour campaign on Tuesday afternoon with 2,340 Facebook fans and finished with 4,874. And the beneficiary of your $2,534 effort was the Lauren's First and Goal Foundation, which supports brain tumor research and is a charity supported by many Division III football coaches, as Ryan Tipps wrote last fall.

Division III schools were already sharing our message and retweeting it, to the tune of 200 new fans in 90 minutes. But when LFG found out and reached out to its network, the campaign took off.

"Twitter is where I first saw mention of D3football.com's campaign and already a handful of people had started to retweet and spread the word," said Alison Wenger, Public Relations Director for Lauren's First and Goal. "I posted to our Twitter account and Facebook page to help reach our network of supporters. We also reached out by email to more than 2,000 coaches and another 2,000 high school players that have attended our camps. The response was overwhelming and we are so grateful to everyone who made this such a success."

In the end, both organizations continue to benefit from the campaign, with D3football.com surging past 5,100 fans and Lauren's First and Goal adding about 100 fans as well.

"We want to thank D3football.com for choosing Lauren's First and Goal," Wenger said. "A donation like this will truly help us continue our mission of supporting pediatric brain tumor research and pediatric cancer services, and assisting families in need."

"We couldn't have anticipated such a response," said Pat Coleman, executive editor of D3sports.com. "We're glad to support such a worthy cause and glad that so many Division III football coaches give of their time to support Lauren's First and Goal as well. It shows how well Division III athletics programs develop character and leadership skills in student-athletes when they are led by such generous people."

The foundation was started in 2004 by John and Marianne Loose in honor of their daughter, Lauren, a 14-year-old pediatric brain tumor survivor. Since its inception, LFG has raised more than $1 million toward its mission to provide financial support for brain tumor research and cancer services, to offer financial and emotional support to families living with pediatric cancer, and to increase awareness of the disease.

Donations to Lauren's First and Goal can be made online through Paypal or by mailing a check directly to the foundation at the address below.

Lauren's First and Goal Foundation, Inc. 
689 Gates Street 
Easton, PA 18040

Sep. 23: All times Eastern
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at Framingham State 50, Massachusetts Maritime 7
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Muhlenberg 56, at Juniata 40
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MIT 38, at Catholic 21
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Middlebury 41, at Bowdoin 14
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Ursinus 35, at Moravian 17
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Simpson 38, at Coe 33
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Wheaton (Ill.) 40, at Elmhurst 15
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Hardin-Simmons 63, at Howard Payne 3
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Southwestern 37, at Louisiana College 34
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Monmouth 26, at Macalester 0
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at Western Connecticut 37, Salve Regina 23
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at UW-Stevens Point 41, Adrian 28
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at Wesleyan 24, Tufts 17
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Carthage 55, at Augustana 14
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Chicago 28, at Illinois College 7
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Lake Forest 42, at Lawrence 26
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Arizona Christian 56, at Whittier 38
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Shenandoah at Randolph-Macon
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Delaware Valley at FDU-Florham
Sep. 23: All times Eastern
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Wesley 66, at William Paterson 0
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Johns Hopkins 41, at Dickinson 10
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Frostburg State 24, at Rowan 10
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at Heidelberg 47, John Carroll 21
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at Mount Union 55, Baldwin Wallace 7
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Wittenberg 48, at Kenyon 11
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Hardin-Simmons 63, at Howard Payne 3
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North Central (Ill.) 51, at Millikin 21
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Wheaton (Ill.) 40, at Elmhurst 15
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at St. Thomas 20, St. John's 17
@ Target Field, Minneapolis
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at Brockport 28, Utica 14
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at Case Western Reserve 56, Waynesburg 21
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at Illinois Wesleyan 18, North Park 0
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at UW-Platteville 56, Lakeland 22
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at Mary Hardin-Baylor 50, Texas Lutheran 7
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Sep. 29: All times Eastern
7:00 PM
Delaware Valley at FDU-Florham