July 28, 2011

Facebook fans lead to big donation

Division III Otterbein recently hosted a Lauren's First and Goal camp for 400 athletes from 14 states. 
Otterbein athletics photo 

Following up on a successful social media experiment with the #whyd3 discussion on Twitter, D3sports.com decided to do something on Facebook. How many Facebook likes could we get for D3football.com in a 24-hour period? We made one simple announcement on Facebook and Twitter that we would donate $1 to charity for every new Facebook fan.

Turns out the number was quite large. We launched the 24-hour campaign on Tuesday afternoon with 2,340 Facebook fans and finished with 4,874. And the beneficiary of your $2,534 effort was the Lauren's First and Goal Foundation, which supports brain tumor research and is a charity supported by many Division III football coaches, as Ryan Tipps wrote last fall.

Division III schools were already sharing our message and retweeting it, to the tune of 200 new fans in 90 minutes. But when LFG found out and reached out to its network, the campaign took off.

"Twitter is where I first saw mention of D3football.com's campaign and already a handful of people had started to retweet and spread the word," said Alison Wenger, Public Relations Director for Lauren's First and Goal. "I posted to our Twitter account and Facebook page to help reach our network of supporters. We also reached out by email to more than 2,000 coaches and another 2,000 high school players that have attended our camps. The response was overwhelming and we are so grateful to everyone who made this such a success."

In the end, both organizations continue to benefit from the campaign, with D3football.com surging past 5,100 fans and Lauren's First and Goal adding about 100 fans as well.

"We want to thank D3football.com for choosing Lauren's First and Goal," Wenger said. "A donation like this will truly help us continue our mission of supporting pediatric brain tumor research and pediatric cancer services, and assisting families in need."

"We couldn't have anticipated such a response," said Pat Coleman, executive editor of D3sports.com. "We're glad to support such a worthy cause and glad that so many Division III football coaches give of their time to support Lauren's First and Goal as well. It shows how well Division III athletics programs develop character and leadership skills in student-athletes when they are led by such generous people."

The foundation was started in 2004 by John and Marianne Loose in honor of their daughter, Lauren, a 14-year-old pediatric brain tumor survivor. Since its inception, LFG has raised more than $1 million toward its mission to provide financial support for brain tumor research and cancer services, to offer financial and emotional support to families living with pediatric cancer, and to increase awareness of the disease.

Donations to Lauren's First and Goal can be made online through Paypal or by mailing a check directly to the foundation at the address below.

Lauren's First and Goal Foundation, Inc. 
689 Gates Street 
Easton, PA 18040

Sep. 1: All times Eastern
7:00 PM
Coast Guard at Anna Maria
7:00 PM
Defiance at Baldwin Wallace
Live Stats
7:00 PM
Washington and Lee at Johns Hopkins
7:30 PM
Trine at Manchester
Live Stats
8:00 PM
Millsaps at Belhaven
Sep. 2: All times Eastern
6:00 PM
Mass-Dartmouth at Mount Ida
6:00 PM
Delaware Valley at Wesley
7:00 PM
Muhlenberg at Wilkes
7:00 PM
N.C. Wesleyan at Stevenson
7:00 PM
Western New England at Springfield
Video Live Stats
7:00 PM
Fitchburg State at Becker
Video Live Stats
7:00 PM
Albright at Salisbury
7:00 PM
WPI at MIT
Live Stats
7:00 PM
Salve Regina at Worcester State
7:00 PM
Bridgewater State at Curry
7:00 PM
Morrisville State at St. Lawrence
10:00 PM
Adrian at Pacific
Sep. 3: All times Eastern
12:00 PM
Endicott at Framingham State
Live Stats
12:00 PM
Washington U. at Carnegie Mellon
Live Stats
12:00 PM
Chicago at Case Western Reserve
12:00 PM
Husson at Alfred
12:00 PM
SUNY-Maritime at Maine Maritime
Video
12:00 PM
Cortland at Heidelberg
12:00 PM
Otterbein at Buffalo State
12:00 PM
Ursinus at Bethany
12:00 PM
Sewanee at Kenyon
1:00 PM
King's at Moravian
Live Stats
1:00 PM
Kean at Christopher Newport
1:00 PM
McDaniel at Catholic
Live Stats
1:00 PM
Lebanon Valley at Franklin and Marshall
1:00 PM
Plymouth State at Castleton
Live Stats
1:00 PM
RPI at Norwich
1:00 PM
Randolph-Macon at Dickinson
1:00 PM
Oberlin at Kalamazoo
1:00 PM
Emory and Henry at Ferrum
1:00 PM
Wooster at Washington and Jefferson
1:00 PM
Alfred State at William Paterson
1:00 PM
St. Vincent at Alma
Live Stats
1:00 PM
Concordia (Wis.) at Finlandia
1:00 PM
Olivet at St. John Fisher
1:00 PM
Rowan at Widener
1:00 PM
Hobart at Brockport
1:00 PM
Union at Ithaca
1:00 PM
Susquehanna at Lycoming
1:00 PM
Utica at Misericordia
1:00 PM
The Apprentice School at Methodist
1:00 PM
TCNJ at UW-Whitewater
1:30 PM
Wilmington at Bluffton
1:30 PM
Monmouth at Hope
1:30 PM
Bridgewater at Gettysburg
1:30 PM
Muskingum at Waynesburg
1:30 PM
Juniata at Grove City
2:00 PM
Wisconsin Lutheran at Trinity Int'l
2:00 PM
Lakeland at Carroll
Video Live Stats
2:00 PM
UW-Stevens Point at St. Norbert
2:00 PM
Austin at Hendrix
2:00 PM
Maranatha Baptist at Martin Luther
Live Stats
2:00 PM
Millikin at Greenville
Live Stats
2:00 PM
Eureka at Knox
Live Stats
2:00 PM
MacMurray at Rockford
2:00 PM
Gustavus Adolphus at Westminster (Mo.)
Video Live Stats
2:00 PM
UW-La Crosse at Luther
2:00 PM
Beloit at Lake Forest
2:00 PM
Concordia-Moorhead at Jamestown
2:00 PM
Crown at Hamline
Live Stats
2:00 PM
Carleton at Macalester
2:00 PM
Bethel at Dubuque
2:00 PM
St. Scholastica at St. John's
Live Stats
2:00 PM
St. Olaf at Grinnell
2:00 PM
Buena Vista at Mayville St.
2:00 PM
Simpson at UW-Stout
2:00 PM
Aurora at Carthage
2:00 PM
UW-River Falls at Coe
2:00 PM
Ripon at Concordia-Chicago
2:00 PM
Elmhurst at Loras
2:00 PM
Huntingdon at Louisiana College
2:00 PM
North Central (Ill.) at Robert Morris-Chicago
2:00 PM
Benedictine at Wheaton (Ill.)
2:00 PM
John Carroll at UW-Oshkosh
2:30 PM
Southern Virginia at Earlham
Live Stats
2:30 PM
Lawrence at Presentation
4:00 PM
UW-Platteville at George Fox
4:00 PM
La Verne at Puget Sound
Video Live Stats
4:00 PM
Central at Whitworth
5:00 PM
Hartwick at Western Connecticut
Live Stats
6:00 PM
Wabash at Albion
6:00 PM
Maryville (Tenn.) at Berry
6:00 PM
Augustana at Mount St. Joseph
6:00 PM
Thomas More at Franklin
Live Stats
6:00 PM
Hampden-Sydney at Averett
7:00 PM
Denison at Marietta
7:00 PM
Hiram at Westminster (Pa.)
7:00 PM
Thiel at Allegheny
7:00 PM
Capital at Wittenberg
Live Stats
7:00 PM
Shenandoah at Gallaudet
Live Stats
7:00 PM
Illinois College at Rose-Hulman
Video Live Stats
7:00 PM
Geneva at Frostburg State
7:00 PM
Nichols at Westfield State
7:00 PM
Greensboro at Guilford
Live Stats
7:00 PM
LaGrange at Birmingham-Southern
7:00 PM
Hardin-Simmons at Southwestern
7:00 PM
Anderson at North Park
7:00 PM
Ohio Wesleyan at Mary Hardin-Baylor
7:00 PM
East Texas Baptist at Texas Lutheran
7:10 PM
St. Thomas at UW-Eau Claire
Video Live Stats
7:30 PM
Hanover at Centre
8:00 PM
Willamette at Rhodes
8:00 PM
Cornell at Iowa Wesleyan
Live Stats
8:00 PM
Augsburg at Northwestern (Minn.)
Live Stats
8:00 PM
Southwestern Assemblies at Howard Payne
8:00 PM
Sul Ross State at UT-Permian Basin
8:30 PM
Redlands at Trinity (Texas)
Dec. 18: All times Eastern
Final
Mount Union 49, at St. Thomas 35
@ Salem, Va.
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